CRM Manager (m/f/d)

Identify customer retention opportunities across the different stages of the lifecycle and convert these customers using a combination of engaging content and smart discounting

Lead campaign ideation and concept development for multi-channel CRM program development and optimization that delivers against our company goals

Strong cross-functional collaboration skills, to work jointly with our Marketing, Revenue and Product departments to build engaging multi-channel experiences

Represent CRM in meetings and cross-functional teams (Product, Brand, Performance Marketing, Copy, Design, Content)

Manage execution and rollout of CRM programs and lifecycle frameworks, ensuring high-quality and meeting deadlines

Structure A / B and/or multivariate tests to optimise campaigns on an ongoing basis, to iterate often using a data-informed approach

Report on campaign performance to improve and inform future business decisions

2+ years related experience in CRM, ideally with hospitality or travel industry experience (but not required)

Experience using a CRM platform (e.g. Braze, Optimove, Sendgrid or similar)

Experience with CRM channels: Email, Whatsapp, Push Notifications and In-app Messages 

Fluent in English (C2)

Strong background in customer conversion, re-engagement and retention strategies

Strong analytical and statistical skills. Project management experience working cross-functionally to develop campaigns

Passionate about the user: you develop campaigns that empathise with the user

Confident and articulate communicator capable of inspiring strong collaboration in an organisation

Willingness to approach projects with a can-do attitude and create processes where there aren’t any