CRM Manager (m/f/d)

Germany - Berlin

Revenue & Distribution


About numa

numa is a hospitality brand offering uniquely designed apartments for the modern traveller. We develop and operate a new category of lifestyle apartments whether it is for your weekend city trip, business travel or temporary home. Our uniquely designed apartments are located in the most exciting neighbourhoods and cities, that will make you feel like a local. numa offers you a consistent quality and guest experience no matter where your next trip will take you. To achieve our mission, we are building a proprietary technology and data platform connecting hospitality services, real estate and guest experiences.

About The Role

The CRM team at numa is looking to hire someone with creativity and an analytical mindset to help us improve the potential of what CRM can bring to the company. The person we hire will have the freedom to make their mark on a growing CRM program that inspires travellers to experience a new way of seeing the world.

  • Identify customer retention opportunities across the different stages of the lifecycle and convert these customers using a combination of engaging content and smart discounting

  • Lead campaign ideation and concept development for multi-channel CRM program development and optimization that delivers against our company goals

  • Strong cross-functional collaboration skills, to work jointly with our Marketing, Revenue and Product departments to build engaging multi-channel experiences

  • Represent CRM in meetings and cross-functional teams (Product, Brand, Performance Marketing, Copy, Design, Content)

  • Manage execution and rollout of CRM programs and lifecycle frameworks, ensuring high-quality and meeting deadlines

  • Structure A / B and/or multivariate tests to optimise campaigns on an ongoing basis, to iterate often using a data-informed approach

  • Report on campaign performance to improve and inform future business decisions

About You

  • 2+ years related experience in CRM, ideally with hospitality or travel industry experience (but not required)

  • Experience using a CRM platform (e.g. Braze, Optimove, Sendgrid or similar)

  • Experience with CRM channels: Email, Whatsapp, Push Notifications and In-app Messages 

  • Fluent in English (C2)

  • Strong background in customer conversion, re-engagement and retention strategies

  • Strong analytical and statistical skills. Project management experience working cross-functionally to develop campaigns

  • Passionate about the user: you develop campaigns that empathise with the user

  • Confident and articulate communicator capable of inspiring strong collaboration in an organisation

  • Willingness to approach projects with a can-do attitude and create processes where there aren’t any

About Our Offer

  • Join an agile work environment with flat hierarchies where your ideas make an impact from the very beginning
  • Build your own success story based on what you do well and how you want to grow
  • Make the most of our flexible working hours and work from home flexibility
  • Choose the tools you work with from our selection of office equipment and software
  • Maintain and improve your mental wellness with a monthly Calm subscription on us
  • Elevate your fitness with a free Gympass subscription or monthly gym stipend
  • Get to know your internationally diverse team during our events and retreats
  • We want you to understand our product so upon your start, you’ll get to spend a night at your nearest numa stay!

numa values the diversity of the people it hires and serves. Diversity at our company means fostering a workplace in which individual differences are recognised, appreciated, respected and responded to in ways that fully develop and utilise each person’s talents and strengths. We therefore welcome applications from people of all races, ethnicities, disability statuses, ages, religions, gender identities, and sexual orientations.

*For more information on the processing of your personal data, please see our Privacy Notice.

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