Performance Marketing Manager (m/f/d)




About numa

It’s time to fight against the same-same service. The cookie-cutter corridors. The lifeless lobbies. We’re in pursuit of 
something better. At numa, we’re bringing some soul to travel. Whether you’re on a weekend trip or looking to work from anywhere, we’ve got you covered. Our apartments are located in the most exciting neighborhoods and cities, with an emphasis on consistent quality, and inspiring design. We’re developing innovative technologies to disrupt the traditional hospitality industry while striking a new balance between local heritage and tourism where everyone wins.

Your mission

  1. Paid Advertising

  • Own and execute digital marketing & advertising campaigns for B2C and B2B across the following channels:

    1. Search engine advertising (Google & Bing)

    2. Social Media advertising (Facebook, Instagram, Tiktok, LinkedIn)

    3. Travel websites (Google hotels, Tripadvisor, Trivago)

    4. Display and Video Advertising.

  • Manage budgets and expenses across all digital channels to drive strong return on investment and efficient Customer Acquisition Costs.

  • Report, recommend and iterate on campaigns and creatives to drive increased Return on Investment.

  • Identify and develop channel opportunities with technology partners.

  • Conceive and execute on a wide range of content campaigns to drive education and engagement. 

  • Identify and test new channels to continue to meet or exceed established critical metrics.

  • Create, manage and experiment with new user acquisition and brand campaigns. 

  • Identify and test new channels to continue to meet or exceed established critical metrics.

  • Collaborate with multiple stakeholders to ensure landing page performance and superb user experience

  1. Analytics

  • Manage and maintain the tracking and reporting tools for website and digital advertising performance.

  • Analyze data and present performance briefings to the management team.

Your profile

  • 2-3 years of experience in performance marketing campaign management

  • Exposure to Google Ads, Facebook Ad Manager and preferably one additional ad platform 

  • Coming from a high growth and / or startup environment; hospitality experience is a plus

  • Deep understanding data analytics and respective tools (Google Analytics, Looker / Tableau / Qlik)

  • High attention to attribution and user journeys across channels

  • Preferably handled a 7-figure performance marketing budget before

  • Fluent in english; german / italian is a plus

Why us?

  • Competitive salary and compensation
  • Work in an environment where you, your work and ideas matter and have an impact
  • We’re a hyper-growth Tech Start-up, backed up by leading VCs
  • Flexible working hours and work from home flexibility
  • DRV Card (Travel Industry Card)
  • Computer laptop and other office equipment
  • Learning and development opportunities (workshops)
  • Gympass subscription (free gym & wellness)
  • Family-friendly workplace 
  • Rapidly growing early-stage startup with huge potential for personal & career growth
  • Office in the heart of Berlin (Team-Bonding events,  Free coffee, water, protein shakes protein, and bars)
  • Experience our product: Stay in our locations and feel the product
  • Build your own success story together with us
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