Don't call it (just) a comeback
On the 9th of March 2022, the Hospitality Industry Club hosted CoCoBe (Comeback Conference Berlin) at The Student Hotel Berlin. The aim of this conference was to give industry professionals the opportunity to network, organise meetings with partners of the Hospitality Industry Cluband discuss current topics.
Our very own industry expert Julius A. Anders shared his knowledge on the topic, “A Hotelier’s perspective: How do I select my tech stack?” Now that hotel bookings have begun to pick up again, it’s essential for hoteliers to invest in the right tech stack to correctly scale operations and pair that system with a focus on guest experience.
During the last two years of a pandemic, technology has enabled us to stay connected, entertained and productive in ways that none of us could have imagined just a few years ago. This new reality is forcing businesses to transform their practices and adapt to a new working environment in order to remain competitive and stay relevant. Every company in the hospitality industry can implement new solutions that will make them increasingly independent, lower their costs, improve efficiency and deliver excellent customer service.
Unfortunately, many hoteliers are having difficulty choosing the right tech stack for themselves. There are plenty of reasons behind that; it’s a highly saturated market, there’s too much choice, a lack of technical experience or overwhelming terminology. However, there’s no need to worry—we’re here to shed some light on this topic.
WWJD (What Would Julius Do)
Here are Julius' key takeaways for hotel managers:
1. Know your market before investing in tech. You need to know what kind of guest journey you want to provide and understand the scale of your property, both now and in the future.
2. Understand your guests' enjoyment. A hotelier has to know what their guests enjoy and offer them precisely these services. It’s an easy but effective way to improve the guest experience and boost bookings. For instance, hotels could offer a variety of digital services, such as contactless check-in or virtual support.
3. Don’t be afraid! Changing a tech stack can be scary, especially if you don’t have technical expertise. But not to worry, it’s not an aspect that you should be afraid of! You’re not alone—lots of tech companies have dedicated teams that help support you every step of the way.
4. Involve the team! It’s crucial to involve the entire team. Even the best tech stack in the world won’t have any impact if the employees don’t use it.
You may be thinking, “Is now a good time to evaluate and change your tech stack?” Julius encourages every hotel manager that still has doubts to just dive into the deep end and consider changing to a new tech stack. The objective of many businesses is growth, and being able to adapt to current times. When trying to scale up your business, technology is a great enabler. If you’re interested in taking your business to the next level with a technology made for the 21st Century hoteliers, take a look at our tech stack - numaGo. We’re offering free consultations that will help you identify your market, analysis your guest journey and give you the support you need.